Nilesh Shah, Managing Director of Kotak Mutual Fund, has suggested a new approach to boost medical tourism in India. Observing the growing trend of people traveling to Turkey for affordable hair transplants, Shah believes India can position itself as a global hub for wellness and healthcare.
Speaking on the potential of medical tourism in India, Shah said, “Just as Turkey has become a destination for cost-effective hair transplants, India can develop a comprehensive ‘Wellness India’ initiative. This should include visa-free entry, improved airline connectivity, and treatment packages catering to all budgets, making India a center for holistic care.”
He highlighted that many men are currently traveling abroad for hair restoration at lower costs than in Europe or the U.S., presenting India with a significant opportunity to capture this growing market.
Shah emphasized that creating an easy and affordable experience for international patients is key. “We need hassle-free, value-for-money wellness packages. Digital storytelling and targeted social media campaigns can amplify awareness and demand by sharing patient experiences,” he noted.
Meeting Global Demand with Affordable Options
Shah also pointed out that there is increasing global demand for cost-effective healthcare solutions that ensure comprehensive care. He said, “Services that offer timely treatments, no side effects, yoga, and overall wellness—delivered in a value-for-money package—are in high demand.”
Concluding, Shah argued that India already possesses the strengths to emerge as a leading destination for medical tourism. “India has all the qualities to become the world’s largest value-for-money medical tourism center,” he said.
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