martphone Sales in India Hit 5-Year High in Q3; Apple Surges Amid Festive Season
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New Delhi: India’s smartphone market recorded its highest sales in the past five years during the third quarter of 2025, driven by strong iPhone sales and the festive shopping season.
Although Chinese brands like Vivo and Oppo led in overall unit sales, Apple became the star of the quarter, selling a record 5 million iPhones in India for the first time. This surge also boosted the average selling price of smartphones.
Data from IDC’s Worldwide Quarterly Mobile Phone Tracker shows that total smartphone shipments reached 48 million units, marking a 4.3% increase compared to Q3 2024. The festive season’s growth was attributed to attractive pricing, heavy discounts, and easy payment options. However, demand remained weak in the lower segment (₹9,000–₹18,000) and entry-premium Androi...









