Success Story: From Corporate Heights to a ₹4.8 Crore Turnover, This Startup Helps People Buy Peace of Mind
In today’s fast-paced life, balancing work pressures and household responsibilities often leaves little room for mental peace. Addressing these everyday “micro-stresses,” Nitin Srivastava launched his startup Pinch in 2021, a lifestyle management company based in Gurugram that handles personal tasks for clients, helping them regain time and reduce stress. In the financial year 2024-25, the company achieved an impressive ₹4.8 crore in revenue.
The Idea Behind Pinch
Originally from Lucknow, Nitin studied Statistics at Lucknow University and completed his MBA from Narsee Monjee Institute of Management Studies. He worked in the telecom sector and held senior positions at prominent startups like Chayos and Stanza Living. The idea for Pinch struck during the COVID-19 pandemic while he was ...









