Healthy Food Feels Expensive, Gen Z Reveals; Women Most Affected by Obesity, Study Finds
A recent study on the eating habits of Indian youth has revealed a concerning trend. According to research conducted by the Indian Council of Medical Research (ICMR), one in three Gen Z individuals (born between 1997 and 2012) avoids healthy food because they consider it too expensive.
Healthy Food Remains Costly
The nationwide survey, which included around 1.43 lakh young participants, showed that 30.7% of respondents feel that healthy food is unaffordable. Around 10% mentioned that healthy options are not easily available in their vicinity. Interestingly, 15% of youth said they find healthy food unappetizing.
Advertising Shapes Food Choices
The study also highlighted the significant influence of media on youth eating patterns. Nearly 67.6% of participants admitted that food a...









